Ground Floor Open 9.30am - 1pm Mon - Sat - Click & Collect Now Available!

About Us

Hopkins Toymaster


Main Street Wicklow Town, Co. Wicklow

  Estd. 1827

Currently Employing 5th, 6th & 7th Generations!


Hopkins Toymaster was established in 1827 and has been run by our family since it opened nearly 200 years ago. Currently in our 193rd year, we now employ the 7th generation, working alongside the the 5th & 6th and later this year we will be welcoming an 8th generation and hope that our long standing tradition of keeping it in the family stays alive!


While we began as the town’s premier 'general merchant', in the 1960's the store became one of the country's first supermarkets (as we now know them). Since that time we have adapted to our customer's needs to include Toymaster, stocking all the big brands from Lego to Barbie, you’ll also find a huge Card & Party range, as well as a Costume & Accessory section all upstairs. Downstairs we have an extensive Arts & Crafts department, as well as a wonderful selection of Stationery and Household items. At different times in the year we stock a wealth of Halloween merchandise, Christmas stocking fillers and decorations and Easter and Valentine's Day essentials, making us a true Emporium. Over the years our range has earned us the unofficial title of 'the shop that has everything' from our customers, which we have embraced with pride, and try to live up to!


We have seen many changes both in the town and in our own business over the years. This year we have faced one of the most challenging years in our lifetimes, with the ongoing Covid-19 Pandemic.  Despite this we are continuing to grow and change with the help of our customers, this year, for the first time we have moved our inventory online, offering Click & Collect and National Home Delivery services! We have had to change and diversify with the changing times and we know, as a well established business that we are a core part of our customers lives and we are always taking on board what customers want and giving it to them and this is the next step for us.


We pride ourselves on our expertise in retail and on finding solutions to your problems. We know our customers appreciate the individual, special service and we are very aware of the tradition and value to the community we serve, we hope people can enjoy a unique and magical shopping experience, with quality, value, range and service guaranteed and that we can continue to operate long into the future as we look forward to our 200th year in business!


For when you wish to experience The Magic Of A REAL Toy Shop, and the long standing tradition of the true and unique family business we have crafted, we have a FREE customer car park so you can conveniently park and spend time browsing Wicklow’s very own Aladdin's Cave!


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